That’s a great question. I actually developed HBREG a few years ago primarily as a platform to showcase a business which I previously developed called Interactive Open Homes.
As an independent freelancer, an equal playing field for local small and medium sized businesses has always been important to me. To level out the competition and provide sole traders, freelancers and small business more opportunity against the big-boys; I decided to do something about it in the form of a local directory / guide using my specific skill set.
After lots of research into which online platforms and software could deliver optimum results; Hervey Bay Real Estate Guide was redesigned from the ground up to become a fully searchable local directory and information website about Hervey Bay Real Estate. Although primarily a real estate guide that features properties for sale and/or rent, agencies and agents; it also includes Real Estate Related Businesses, Services and Trades. A Community Directory will also be added. After about six months building the new site, implementing latest software, creating the listings, new pages and data; it’s finally ready to launch!
Most small business owners do not understand the concept of SEO and using it to create brand awareness and to rank highly on Google. Page 1 is where businesses need to be headed! A poor quality website or a Facebook page as a main marketing business platform will not suffice in the digital age we are now in, especially since Covid-19 which has seen many businesses needing to change their strategies.
That’s where I come in as Hervey Bay Real Estate Guide has been online for a few years and already ranks quite well on Google. The website is and will be further optimized to rank very highly.There is plenty more I could share about the future of marketing and how so many businesses are getting ripped off by large media glomerates; but I’ll leave that for another time.
The platform is a cross between several types: Think of it as a local realestate.com.au/domain.com.au + local newspaper with open homes included, advertising, descriptions, etc + a search directory with reviews, etc like trip advisor, yelp, and so on.
